Tag Archives: 1990s

Me Elsewhere: Rap Ads at Low Times

Let this be a heads-up to all and sundry that all this week, you can read contributions from yours truly over at Low Times. You see, once upon a time, companies thought they could capitalize on the emerging hip-hop culture in order to move some product. They also thought anybody could rap, and the results that littered the airwaves in the late 80s/early 90s were not pretty. So that we can all take a trip down memory lane, or expose unwitting younger generations to their horror, Daniel Ralston and I have compiled a few examples for your listening and viewing pleasure (?).

The first installment is up as we speak, with more segments to follow all week at Low Times’ “Long Player” section. The inaugural post includes a commercial I think you’ll “love in a major way.” Enjoy!

Slice of Turkey: Forever Plaid, 1990

One evergreen feature of the Macy’s Thanksgiving Parade is to feature the cast of a Broadway musical performing a number from their show. The effect is often weird, since the actors, singers, and dancers are asked to complete a routine in an area a fraction the size of an actual Broadway stage. It’s like asking Michael Phelps to breaststroke across a bathtub. Not to long ago, I wrote about Starlight Express, which is an extreme but representative example of this phenomenon. Starlight Express was bonkers even at its full scale. Reduced to tiny TV dimensions, it was practically suicidal.

I’ve chosen this clip that features the original cast of Forever Plaid for a few reasons. For one thing, it is a rare case where it seems that no reduction in scale was necessary, nor did it endanger anyone’s life. It’s also pretty amusing. I was genuinely impressed by the insane showmanship on display here.

But mostly I chose this clip because it triggered an ancient memory. My freshman year at NYU, one of my roommates was a pleasant enough person with whom I had no problems with at all, except that he loved to belt out songs with wild, unbridled enthusiasm, particularly early in the morning while showering. It bugged me, but I dealt with, because when it comes to putting up with petty annoyances (as opposed to actually confronting their sources), I have Herculean strength. I will exhaust any and all contingencies before asking someone to knock off whatever they’re doing.

My roommate was painfully, blissfully oblivious to how loud he was, until one morning after I’d invited several girls to crash in our room. (Nought but crashing went on; it was, for all intents and purposes, a slumber party. I only mention this to emphasize how awkwardly chaste I still was at age 18.) I was used to my roommate’s performances and just buried my head under a pillow. The girls, however, thought it was the funniest thing they’d ever heard. They all tried to shush each other but couldn’t help breaking out into chortles at his thoroughly earnest crooning.

He eventually emerged from the bathroom, wearing nothing but a towel, to find several girls (who’d escaped his notice before, apparently) sitting up in their sleeping bags, giggling. One told him she liked his voice. She said it sincerely, but he looked mortified. “You could hear me?” he asked, incredulous. I have no idea how he could not have known we could hear him. The whole dorm could.

From thereon out, his singing was far more subdued and infrequent, which was good for sleeping in but bad for my conscience. Annoying though it may have been, I felt awful for making him feel so self conscious about his shower singing. He also became a bit leery of me, suddenly thinking I was this super macho hetero dude because I was bringing over multiple girls to our room. Even I found this to be ridiculously funny, because the most exciting thing that happened that night was watching the “Santa Claus Conquers the Martians” episode of Mystery Science Theater 3000. Regardless of reality, he now saw me very differently, and we were never quite “cool” again.

Before this incident, however, Forever Plaid was in heavy rotation in my roommate’s repertoire. I’ve never seen the show or learned much about it; according to Wikipedia, it seems to be a proto-jukebox musical with an oddly dark premise. On the rare occasions where I hear/see it mentioned, I think of my freshman year roommate and how I accidentally crushed his fragile spirit with my irrepressible manliness.

Close Encounters of the Gen X Icon Kind

I’m leaving work, headphones jammed into my ears and a large box under my arm. I’m in that vague, annoyed space of not paying attention to much of anything, of wishing I was home already, and feeling like every step I have to expend to get there is a personal insult. It’s a little after 6pm. The early evening is a little windier and chillier than I anticipated. I wish I’d worn a jacket.

A few blocks up on Hudson Street, I spot a woman in a red tank top, revealing a few tattoos on her upper back and arms. I haven’t seen her face yet, and still she looks vaguely familiar, for reasons I can’t quite put my finger on. She must feel me looking at her, trying to figure this out, so she turns her head, in that I’m-not-trying-look-behind-me-but-I’m-totally-turning-my-head-so-I-can-see-this-person-peripherally. That’s when I figure out that this person is Janeane Garofalo.

In the span of nanoseconds, this revelation brings to mind a few distinct memories from my misspent youth. The first is that, during my college years, I had the habit of running into random celebrities in the streets of Manhattan and somehow scaring them to death.

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