Monthly Archives: December 2008

Adtacular, Seasonal Fare

Corporate America Finally Gets It, Except When It Doesn’t

In case you hadn’t heard, the economy’s in the toilet. As such, this year’s holiday ads have taken quite a different tack than usual. Rather than pressure you to SPEND SPEND SPEND, most commercials emphasize the relative affordability of their product/service/store. Companies realize that many Americans are one paycheck away from wearing barrels with suspenders.

Even Lexus seems to understand this, which is amazing, since they could always be counted on to construct the most hateful Christmas ads every year. After all, any wealthy man can piss away money, but it takes a special kind of clueless plutocrat to spend an extra 30 grand on a Toyota because it has an L on the hood.

This year, their ads still feature The Red Bow. But rather than show entitled jerks surprising their spouses, they’ve decided to tap into The Childhood Wonder of Christmas. Their commercials show little kids, filmed in grainy old home movies style, explaining how nothing could ever top their best Christmas gift: Atari, Big Wheel, etc. And then it cuts to the kid, grown up, seeing his brand new Lexus in the driveway, his face lit up with a childlike glow.

Manipulative? Yeah. Exploitative? Definitely. Still, infinitely less douche-tastic than their usual holiday ads.

Plus, it features some classic toys that many viewers remember treasuring as children. They’re toys that lots of kids, regardless of background, spent thousands of hours with in their formative years.

In other words, these commercials do a much better job of tapping into universal holiday experiences. Few of us will wake up to a new car in the driveway on Christmas morning, but most of us know what it’s like to get one of these toys under the tree.

Of course, Lexus does tip their elitist hand in one of their commercials. Unfortunately, it’s the only one that features a girl/woman as gift recipient, which gives it an uncomfortably misogynistic feel. What is the little girl’s treasured childhood Christmas gift–a Barbie doll? An Easy-Bake Oven? A Light Brite? Nope, it’s a pony.

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Life In These United States, Seasonal Fare

Open Letter to the Completely Stoned Guy I Saw at Toys R Us

highsanta.jpgKudos to you, sir.

A lot of us get stressed out during the holidays, especially when we’re shopping for our families. That stress causes us to do non-Christmas-y things like act rude or discourteous to complete strangers while at the store. Or worse.

You decided that you would maintain the holiday spirit the only way you know how: by going to Toys R Us high as a kite. That takes no small amount of courage. No, wait, courage isn’t the word I’m looking for. What is it? Oh yes: immaturity. Still, bravo!

I also applaud you for making sure no one could mistake you for a sober person. Nope, when you packed that bowl before leaving the house, you wanted strangers to spot your glazed, heavy-lidded Stoner Stare from 50 yards away. You also, apparently, wanted the air around you to have the acrid stench of Willie Nelson’s rec room carpet.

I should probably congratulate you just for remembering that it’s Christmas. You look like the kind of guy who forgets to to do things because they’re just too “heavy”. Like showing up for work on time, or paying the rent.

And I don’t envy what you’ll tell your kids when they open their gifts and they ask you about that funny smell. Will say that reek is Santa’s Magic Christmas Dust? Or will you go smoke up again because you can’t handle your children giving you a big plastic hassle?

Happy Holidays, Stoned Man. I hope Santa Claus brings you that 12-foot dragon-covered bong you want. And if you’re really lucky, maybe he’ll leave behind some handy stocking stuffers. Like dignity, and self-respect.

Baseball, Pointless Nostalgia, Sports

This Week in Baseball Death

ellis.jpg* Dock Ellis, 63, of cirrhosis of the liver. Twelve-year veteran of the major leagues, with most of those seasons spent as a starting pitcher for Pittsburgh. Went 19-9 for the 1971 world champion Pirates. Went to the Yankees in the same deal that brought Willie Randolph to NY, and notched a 17-8 record for the 1976 AL pennant winners. Also pitched for the Rangers, A’s, and Mets.

Oh, and he pitched a no-hitter while out of his gourd on LSD.

Or so he claimed 14 years after the fact. I tend to be suspicious of people who add sexy backstory a decade-and-half later, especially when that backstory involves narcotics. Ex-drug users don’t have the most reliable memories. But Ellis’ story is so good that I want it to be true.

The story goes that during a West Coast trip in 1970, Ellis thought the Pirates had an off day. So he decided to spend it relaxing in his hometown of LA. And what could be more relaxing than mimicking the effects of schizophrenia with lysergic assitance?

Unfortunately, about an hour into his trip, Ellis’ female companion read the newspaper and discovered that the Pirates didn’t have a day off. In fact, they were playing a doubleheader. In San Diego. Oh, and he was supposed to start game 1. Oops! I wonder what on earth could have made Ellis so forgetful?

Continue reading This Week in Baseball Death →