This weekend, my brother reminded me of this gem from a college football game broadcast on ESPN in 2007. I remember watching this live and nearly choking to death from laughter. Fun!
In this clip, sideline reporter Rob Stone visits the Chili Pepper Institute at New Mexico State. While there, he tries to act all tough in the face of some the most tongue searing substances in the world. The head of the institute hands him a tiny pepper, which Stone does not treat with the proper respect.
PROFESSOR: This is the Bhut Jolokia, the world’s hottest chili pepper.
STONE: [crunch]
PROFESSOR: A million Scoville units.
STONE: What is that?
The timing and cluelessness displayed here is amazing. This man knows he’s at the Chili Pepper Institute. He is well aware that chili peppers are hot. And yet, he immediately chows down on something without any idea how spicy it might be. Better yet, when told exactly how spicy it is, he continues to act with misplaced bravado and ignorance. “What is that?”
Shortly after taking a huge bite of THE HOTTEST THING IN THE WORLD, Stone starts to experience some serious distress. The professor hands him some milk, but it does him no good. “I’m not even feeling it,” he says, as his brow rapidly moistens with sweat. The professor doesn’t help Stone’s state when he informs him that the effects may last five to six hours.
Watching this video again for the first time in years, I suspect this whole scene may be somewhat staged. However, I also suspect that Stone was told by his producers to take a big bite out of the hottest pepper known to man without any clear idea of just how hot it would be. In either case, it led to pure televisual hilarity.
The results of my first Internet Gauntlet throwing remain inconclusive. However, I still feel confident hurling another one. Because that’s what leaders do, they charge right ahead, regardless of results or consequences.
Around Thanksgiving, a young man’s fancy turns to thoughts of gravy. And when I think of gravy, I inevitably think of an ad that aired during my childhood. This commercial always cracked up both of my grandparents, possibly because it featured an elderly couple who (barely) resembled themselves.
The ad in question was for Heinz Homestyle Gravy. The narrator regaled the aforementioned couple with all of the preparation and care that went into the making of their product, insisting it was just as good as gravy you could make in your own kitchen. With each point the narrator made, the wife responded, “Oh really?” At the very end of the ad, when the narrator insists it’s exactly the same as homemade, the husband quips, “Oh yeah? Where are the lumps?” As he chuckles, the wife shoots him a withering look, and he croaks out a sheepish, “oh no…” realizing he is now in the doghouse.
There are versions of this ad on the internets. Here’s the most common example:
But I declare this version the most ripe of shit from bulls. This is not the original ad. How do I know? Because the original was longer, for one thing; this video is 15 seconds long, and I’m sure the original was a standard 30 second spot.
Secondly, I distinctly remember one key aspect of the joke at the end, something that made it so funny. In the original version, the husband still has a smile on his face, and is looking right at his wife, when he says “oh no…” That made it much funnier than this redux version, where the husband mugs, double-takes, and speaks right into the camera. The earlier version had subtlety. Don’t try to pass off this Velveeta as fine cheddar, Heinz.
So the Internet Gauntlet I am now throwing: Somebody find me the original, 30-second version of this ad. I know it’s lurking out there somewhere. You have the power to bring this to light! You are the people we’ve been waiting for!
As a kid, the highlight and lowlight of every holiday season for me was the Macy’s Thanksgiving Day Parade. It was the highlight because, duh, huge balloons. It was the lowlight because, even to a child, it had some truly cringe-tacular moments.
For some strange reason, the Macy’s Thanksgiving Day Parade has always (or at least always in my lifetime) simultaneously tried to appeal to both kids and Broadway aficionados. Why did they try to do this? I don’t know, because Times Square is sort of close to Herald Square? Makes as much sense as any other explanation.
They also tried to shoehorn various celebrities into the festivities. Some were established, or at least recognizable. Some were clearly being foisted on the show by some agent hoping to establish a client. (If a singer was “performing” his/her “smash hit single”, it was a virtual guaranteed said single hadn’t even been pressed yet.)
Regardless of their status, said celebrity would probably be inserted into some sort of float or setpiece in which their presence was superfluous at best. And often asked to sing, even if (often especially if) they were not known as a singer. (“Here to perform a medley from Damn Yankees, please welcome Abe Vigoda!”)
This was extremely frustrating to a little kid. When you’d see the opening credits for the Parade and see something you loved teased as coming up soon, naturally you thought that said thing would be presented in a form you loved. If you were told Masters of the Universe would appear, you assumed they would resemble the cartoon you watched every day. You didn’t expect guys in weird, foamy costumes fake-sword fighting on a 15-foot float.
In that spirit, I present this video from the 1989 (first captured and shared with the world by the excellent X-Entertainment.com, which has a plethora of Thanksgiving Parade videos and period commercials as well). It features a float by Marvel Entertainment, full of all your favorite Marvel characters, and of course Melba Moore too, because…huh?
Ms. Moore sings “I Need a Hero,” addressing many of the lyrics to Captain America and Spider-Man (who’s too busy crouching to pay her much attention). She had a few hits in the 1980s. “I Need a Hero” was not one of them. This is something the Parade is notorious for doing, having some random person sing a random song in a random setting, thus assuring that everyone involved looks intensely uncomfortable.
Compared to some performances I’ve seen, Moore is in Laurence Olivier territory. She’s game enough to get caught in web-type-thing and climb through a manhole. But no one else has much room to maneuver, and the Marvel heroes and villains don’t fight so much as they lightly tap each other and shift from one foot to the other. The Hulk in particular looks like he doesn’t know what to do with himself.
By the end of the video, everyone is bopping along to the beat, regardless of affiliation. You can see both Doctor Doom and Luke Cage rockin’ out as the song fades away. Moore has united them all with her R&B song stylings.
Weird? Of course, but no weirder than the Marvel float from 1987, which did not include Moore or any other practitioners of the quiet storm arts. It was just a lot of low-impact aerobics, featuring the exact same float seen above, most of the same heroes, and the soundtrack from Back to the Future.
Captain America is prominently featured, as he saves Wolverine from being shoved by bad guys, zaps Doctor Doom to death, and briefly passes by RoboCop without comment (and before you say RoboCop wasn’t part of the Marvel Universe, he was, smart guy).
Two things that confuse me more than the presence of RoboCop: Why does Dr. Strange look like Frank Zappa, and why is The Hulk a bad guy?