All posts by Matthew Callan

Adtacular, Seasonal Fare

Die Die Die: Lexus Performs the Collected Works of John Cheever

I don’t have a problem with the commercialization of Christmas. Or at least I think it’s pointless to rail against it. Christmas is a holiday whose main purpose is to buy presents for other people. In other words, commercialization is built right in. You might as well hop in the ocean and complain about how wet it is. “What the hell–this ocean is full of water!” You know when Christmas wasn’t commercialized? Never. Don’t like it? Deal with it, Linus Van Pelt.

What I do find gross at this time of year is commercials that equate Spending A Lot Of Money with A Demonstration Of Love. There have been many offenders in this category over the years, but my least favorites have to be the Lexus Christmas ads. These spots return every December, a lot like the old Norelco ad. But rather than show Santa tooling around in an Electric Shaver/Sled, these ads want you to drop 80 grand on a luxury sedan.

The commercials vary slightly every year, but they follow a basic formula: One family member–almost always a father/husband–uses a clever means to reveal his purchase of a Lexus to its lucky recipient. Sometimes, children are involved. Sometimes, carolers are put to work. Whatever ruse is employed, it’s twee and precious and ends with the revelation of a brand new Lexus in the driveway, topped with an enormous red bow.

As with many ads that infuriate me, I don’t understand what audience this commercial is pitching to. If you’re rich enough to swing a Lexus, you buy one, end of story. The Rich don’t need a holiday as an excuse to treat themselves to a brand new automobile. And they don’t need to be enticed with the oily aromas of Dealer Incentives and Year End Rebates.

If you’re waiting around for an Annual Sales Drive or Factory Surplus to buy a Lexus, guess what? You can’t afford one. Putting these commercials on the air, at this time of year, is just a slap in the face to every Working Schmuck laboring under a mountain of debt and expectations.

Continue reading Die Die Die: Lexus Performs the Collected Works of John Cheever →

Boob Tubery, Pointless Nostalgia

I Must Say

Thanks to The Interweb and roughly eight billion cable channels, even the niche-iest of shows has a chance to find its audience. This was not the case even 10 years ago, when there was very little hope for an offbeat show, unless you expand your definition of “offbeat” to include “Bill Cosby verbally torturing his children”. If a show couldn’t succeed in the strictly middlebrow world of network TV, it had no future.

Every now and then, a show with a cockeyed view of the world and a bold spirit would sneak onto a network lineup. Such a show would inevitably be either retooled or shuttled around the schedule until it suffered death by underexposure. These kinds of shows were, inevitably, the kinds of shows that I loved as a kid. I was attracted to complete lost causes–the television equivalent of a dog at the pound with one eye, half a tail, and the mange.

Some of the shows I’ve loved and lost were later lamented, rediscovered, and given a proper DVD release. Thanks in part to the success of The 40-Year-Old Virgin , Judd Apatow’s Freaks and Geeks has received the belated acclaim it deserves. There was a great series on the now-defunct Trio network, Brilliant But Cancelled, that highlighted awesome shows like EZ Streets (aka The Sopranos Before The Sopranos ).

There is one show I loved as a kid that has yet to get its day in the sun. I mean, I absolutely worshipped this show. This show should never have been made in the first place, because it had every odd stacked against it from day one. But if it had been come out more recently, I’m convinced that it could have run for 15 seasons or more.

The show was a The Completely Mental Misadventures of Ed Grimley , a Saturday morning cartoon that ran for only one season (1988-89). It starred an animated version of the titular character, voiced by Martin Short. It also featured the voice talents of a few of his fellow SCTV alums Joe Flaherty, Catherine O’Hara, and Andrea Martin. And for an
extra dollop of crazy on top, it also featured Jonathan Winters.

Continue reading I Must Say →

Football

Don Shula, Mythbuster

shula_time.jpgAs a fan of the Jets, of course I wanted them to beat the Colts on Sunday. But as a fan of non-douchebags, I wished Indy could stay undefeated. Because that would mean they had a chance to win all 19 games, and thus threaten the sore winner tyranny of the 1972 Dolphins. Up until two weeks ago, I hoped both the Saints and Colts would go undefeated in the regular season and win the AFC and NFC championships, thus ensuring there would finally be a completely undefeated team to knock those old crabs off their cheap throne.

In every other sport, when a record falls, the previous record holder (or his family) is on hand to congratulate the new champ and wish him/her well. Even Hank Aaron begrudgingly tipped his cap to Barry Bonds when he beat the all-time home run record. If anyone ever had a reason to flip off the guy who supplanted him in the record books, Aaron did. But Aaron decided the game was bigger than him and paid tribute to Bonds, because he’s not a huge dick.

The ’72 Dolphins don’t suffer from such humility and perspective. They’re like mountain climbers who’ve scaled Everest, and decide to take sniper shots at anyone else who attempts the feat. Each year, they literally pop champagne when the last undefeated team takes a loss–and brag about such poor sportsmanship, on top of it all. And make commercials about it, too.

They insist to whoever will listen about how they’re the best team of all time, which, considering how much football has changed in the last 37 years, is borderline insane. Athletes are conditioned so much better in every single sport now, but especially infootball. Can you imagine the ’72 Dolphins trying to block the linebackers of today? Just look at these guys. They’d be mashed into the ground by the Lions, let alone a decent team.

Oh, and they played one of the easiest schedules in NFL history. Not in the NFL that year. In NFL history. Their opponents that season had a .396 win percentage. They are in the 99th percentile in terms of ease of schedule, all time. An NFL team is less likely to play such an easy schedule every again than a person is likely to be born with a dorsal fin.

Two years ago, when the Patriots were in the midst of their undefeated (regular) season, Don Shula got all a-snitter about how Camera-Gate invalidated their accomplishments. He conveniently neglected to mention that his ’72 Dolphins were not without their own ethical missteps.

He also tried to poke holes in many other grand achievements, on this very web site. It was quite a coup to get him to open up, I must say! You can take a trip down memory lane and read all about it here.