All posts by Matthew Callan

Ebook Seeks Readers for Touchscreen Fun

For the past few forevers, I’ve been working on an ebook called Yells For Ourselves, a multi-volume alternate history of the 1999-2000 Mets. For more info on exactly what that “alternate history” means, you can glean more details at this here link. The reason it’s taken so long is because I’m trying to make a spiffy, enhanced thing that’s somewhere between a book and an app, something that aims to be both a work of research and fun to interact with. It’s taken a lot of trial and error–mostly error–to figure what I could and could not do, what was feasible, and in what format it was most ideally presented.

My initial plan was to take a regular ebook, crack it open, and add spiffy enhancements to it–primarily, audio and video. That plan fell through when said A/V enhancements proved prohibitively costly to license, and I was forced to rethink exactly what I wanted to do with this thing.

So I started from scratch and created a more design-oriented book using Apple’s iBooks Author tool. I had the iPad primarily in mind for my original plan–it remains one of the few devices that can handle enhanced ebooks–so this was a natural step to take. Apart from allowing me to include all kinds of animations and other goodies, iBooks Author enabled me to create an ebook that actually looks good from a design standpoint, whereas design is not even a remote concern for most ebook interfaces. There are issues with this program, as there are with any Apple product (it definitely reflects their “it’s our way or the highway” approach), but it also necessitated the least amount of compromise between my ideal vision of this work and what was feasible. I do plan to produce a no-frills version of Yells For Ourselves for other devices, but I found the possibilities of producing an iPad-centric enhanced ebook too intriguing to pass up.

Now, I finally have a sample that I’m ready to show to the world. When I say “sample,” I mean that I have an introduction and one chapter that demonstrate what the complete book will look like and be able to do. I’m still not 100 percent decided if I will use Kickstarter initiative to fund this. The biggest costs involved with making this dream a reality are incorporation (so I can sell it), ISBN purchase (so I can sell it at all ebook retailers), and image licensing, which is the really big one. For the moment, most of the artwork in Yells For Ourselves is just that: artwork of my own creation. But I would like to include some for-real iconic imagery from these seasons, and that, friends, runs into money.

If I do Kickstart Yells For Ourselves, I need a tangible slice of it to show the world and say “This is what your money will help make.” If I don’t Kickstart it, I still need to entice potential purchasers. Whichever route I take, I still have to make sure that this thing works and reassure myself that people might actually want it–and will be accepted on the Apple Store. Since I can’t learn these things on my own, I’ve made this sample available for your perusal and beta-testing enjoyment. I am interested in any and all feedback, but I am primarily looking for notes on the interactivity in the ebook.

If you’d like to check out this sample for yourself, it is available via Gumroad at the button below. Before downloading, however, please keep two things in mind:

  1. This book is designed for the iPad, so if you don’t have an iPad, it ain’t gonna work for ya. It’s an iBook file, so there’s a slim chance it’ll work on an iPhone, but I can’t vouch for that and wouldn’t recommend it anyway.
  2. The Gumroad button below brings you to a separate web page where you can download the sample. It will ask you to “name a fair price.” This is FREE. Enter 0 and you’re good to go. Don’t send any money, I beg of you!

Yells For Ourselves: Sample

Again, any and all feedback is welcomed, and you can send that feedback to yellsforourselves at gmail dot com. If you do not have an iPad, that is your right as an American. But if you’d still like to see check out the book’s content, you have a couple of options. First off, over at the book’s blog, you can read its full introduction, which serves as a sort of manifesto/statement of purpose for the larger work. You can also check out an excerpt from the book that at The Classical. The excerpt is a condensed version of a pivotal chapter in the book, the same chapter that’s contained in the sample.

If you’re more the visual type, I’ve provided some screenshots from the ebook after the jump.

Continue reading Ebook Seeks Readers for Touchscreen Fun

If You Need Any Clues…

It is an odd bit of coincidence that the whole @TimesPublicEdit thing blew up this time of year, which is when my dad is on my mind the most. He had a love/hate relationship with the New York Times. Or perhaps love/snark is more accurate.

My father read the Times without fail every day, devouring what he could on the train to work and finishing it up on the couch once he returned home. He did the Times crossword with monastic dedication, particularly on Sundays, when he would fill in all the squares with his own strange brand of calligraphy. On weekends, Dad would often copy the puzzles so my mother and him could have competitions to see who could finish them first. (They didn’t waste their time on the Monday-Thursday puzzles; too easy.) Whoever won would throw down the completed puzzle in front of the other, saying “If you need any clues, just let me know…”

I joined in on the puzzling when I was old enough to figure out that finishing Times crossword puzzle has nothing to do with being smart. Through repetition, you’d figure out recurring ploys and frequently used answers. “Baseball family” was always Alou. “Pitcher” or “vessel” was almost always ewer.

Dad would work away at a puzzle for a while, trying to figure it out, then suddenly say, “Oh, stupid…” in this annoyed tone of voice. We knew that meant he’d discovered the “trick” of that week’s puzzle. But for some reason we’d always ask what his groan meant anyway, and he’d in turn always say, “You’ll figure it out.”

When he died, it came as such a shock that there were many details of his funeral we didn’t know how to handle. But we knew one thing for sure: he should be buried with a book of Times crosswords, clutched in his arm like a Bible or a rosary.

As religiously as he read it, the Times annoyed him thoroughly. In my own budget analysis, I think he had the resentment found in many smart people born to relatively humble circumstances (something I would know nothing about…). I think he believed that if he’d just been born in, say, Greenwich, he would’ve had access to the world of class and sophistication (and bucks) found in the pages of the Times. Instead, fate conspired to see him born in crushing poverty in Ireland, then move to Queens as a kid, and grow up the son of a baggage handler. He wasn’t ashamed of any of this, but I think maybe some part of him wondered what if…

He also had pretentions of his own, or did once upon a time. He wrote poetry as a young man. He used to try his hand at gourmet cooking. By the time I was born, he’d abandoned all of this, save for making trays of stuffed mushrooms at holidays. In the Times, I think he saw something he’d either given up on or decided was now worthless to him. A piece of himself, really.

So while he continued to read the Times to the end of his life, he also loved to point out its ridiculousness. If he found some especially pretentious piece, he would say, in his best Larchmont Lockjaw, “devastating article in the Times” (a line I’m almost positive was cribbed from Woody Allen’s Manhattan, though I haven’t seen it in forever). He loved to mock the recipes in the Sunday magazine with ingredients that were completely unavailable to anyone not within walking distance of Balducci’s. (“Wild boar pancetta?!”) And he loved to read out the bitchiest capsule movie reviews from the TV insert, often trying to find the ones with the least amount of words. Nothing cracked him up more than to see a film summed up simply with “Drivel.”

I didn’t start @TimesPublicEdit with him in mind, but as I continued to write jokes for it, his memory kept popping up. I’d write something about hipsters in Bushwick building tree forts and I’d see his disbelieving smirk at a sophistic essay or his eyes rolling at a trend piece that tried way too hard. Eventually I realized that @TimesPublicEdit was, basically, a high tech version of what he used to do on the couch after work, Times in his lap, brow furrowed.

I never quite articulated this feeling until last week, when my wife voiced it for me. As the Anderson Cooper tweet spiraled beyond my control and “tricked” a few news outlets, she said to me, “I think your dad might be proud of you for this.” And for a moment, I allowed myself to think, “Yeah, he might have been.” I thought the man who exposed me to Monty Python and George Carlin at a criminally young age might have taken some kind of parental pride if he’d been alive to see it.

In order to think this, of course, I’d also have to think that he’d have had any use for social media of any kind, which is highly unlikely. And naturally, within minutes of me allowing myself this hubristic thought, @TimesPublicEdit was shut down.

Last weekend, while the account remained shut down, I found myself back at my mom’s house. On Sunday morning, we divvied up the Times and read it silently around the kitchen table. For a moment it felt like I was back in high school, reading the Book Review and the Metro section, dreaming of escaping to the city.

But that was long ago. Now, my eyes just skimmed over the words. I tried and tried to take them in, but nothing registered. It was like the paper knew I’d been mocking it, and was refusing to be understood in protest. You think you’re funny, huh? Well, guess what: This is gonna be weird for you from now on. Even if you get your little Twitter account back, you’ll never be able to just sit here and read this paper and not feel vaguely guilty and punished. Happy now, smartass?

No, I was not happy. After a few feint stabs at trying to get through the Book Review, I accepted that yes, this would be weird from now on.

Still finished the puzzle in 20 minutes flat, though.

How to Wind Up in Twitter Jail, Starring @TimesPublicEdit

I am @TimesPublicEdit.

I didn’t work all that hard to keep this quiet, but I never formally announced it, mostly because I didn’t think anyone was waiting with baited breath trying to puzzle out the secret. The reason I’m “revealing” this now is because, well, it’s already revealed via a post by Kat Stoeffel at the New York Observer today. That post was written because of the odd events of the last week involving the account, which began with a tweet last Monday.

This tweet was RT’ed and faved to an extent far beyond my wildest imaginings. It was also assumed to be the work of the actual New York Times‘ public editor by some news outlets that failed to perform a few extra seconds of due diligence. A formal complaint against the account (from whom, I don’t know) led to a suspension for being an “imposter” account.

After a week on the shelf, the account is back in action. I’m pretty fortunate in this regard; suspended accounts tend to stay that way indefinitely, or so Google tells me. However, I thought recounting what happened to @TimesPublicEdit might serve as a cautionary tale to other Twitter parodists, or just anybody who wants to build any kind of body of work on Twitter. Because you have to remember that anything you do there can be wiped out without warning, and that this is the risk you take when you scribble on someone else’s real estate.

Continue reading How to Wind Up in Twitter Jail, Starring @TimesPublicEdit