All I Need Is a Case of Literary Diarrhea and the Truth!

The Newspaper, as an industry, is clearly on the ropes. (As opposed to all other industries, which are doing just fine.) Every week, it seems, some paper closes bureaus, scales back its coverage, or folds altogether. Pundits wonder what needs to be done to save newspapers (which supply the precious media real estate that keeps them employed).

I’m not sure newspapers need to be saved. I get all my news online, be it from CNN or Hot Chicks with Douchebags. I don’t need to read the news in a physical form, anymore than I need to watch a movie in a theatre. Newspapers aren’t historic landmarks or endangered species. They’re businesses. Adapt or perish, it’s that simple.

Not that I want newspapers to die off. Although sometimes I do, when I read articles in them like Bono’s op-ed in The New York Times last Friday.

Once upon a couple of weeks ago …

I’m in a crush in a Dublin pub around New Year’s. Glasses clinking clicking, clashing crashing in Gaelic revelry: swinging doors, sweethearts falling in and out of the season’s blessings, family feuds subsumed or resumed. Malt joy and ginger despair are all in the queue to be served on this, the quarter-of-a-millennium mark since Arthur Guinness first put velvety
blackness in a pint glass.

Interesting mood. The new Irish money has been gambled and lost; the Celtic Tiger’s tail is between its legs as builders and bankers laugh uneasy and hard at the last year, and swallow uneasy and hard at the new.

I sense a great disturbance in the English language. It was as if a million full sentences and non-dangling participles cried out, and were then silenced…

Bono just dug out something he wrote for his high school literary magazine, right? Or maybe he was sick and asked one of his kids to write it for him? Because I refuse to believe an adult wrote this.

Remember, this appeared in The New York Times. The paper that spells out every number lower than 100. The paper that adds “Mr.” in front of everyone’s name, no matter how ridiculous it looks. (“Seen here at last year’s Grammys, Mr. Ludicris wowed the crowd with his rendition of ‘What Them Girls Like’.”)

The paper I’ve pitched stuff to on many occasions, always receiving back polite rejection letters in return. I thought maybe somebody else was working on something similar, or my ideas just weren’t good enough. But now I know better. What I really need to do to get in the Times is eat copies of On the Road and Ham on Rye, then throw up on my MacBook.

Truckin’ with Howie Long

howielong.gifHey, what’s the deal with that quote-unquote truck you’re driving?
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Do I know you?
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Um, yeah, you should, if you’ve been living on a little place called PLANET EARTH. Howie Long: pro football hall of famer, sports analyst extraordinaire, and Chevy truck spokes-beast. I’m here to school you on that hunk of junk you call a truck. What kind of mileage you get in that thing?
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I dunno, 19 mpg or so.
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Oh, so you must have a V8 on it, right?
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No, actually…
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Hey, Einstein, I know that truck is only a V6, okay? What do you think, I just fell off the turnip truck? Grow a pair and get yourself the new Chevy Behemoth. It’s got enough torque to pull a sequoia stump out of solid concrete.

Continue reading Truckin’ with Howie Long

Misguided Marketing Campaign Theatre Presents…

On Flushing, just past Metropolitan, I see a billboard on the side of a building for the soon-to-be-released He’s Just Not That Into You. Having just watched the trailer, I assure you it’s pretty much whatever you think it is.

My beef is not with the movie, but the curious placement of this ad. The building it was attached to houses an auto parts store. And not a Napa or a Pep Boys, but one of those dingy, oily places that sells used carburetors and wallpapers itself with centerfolds.

On one side of this building is another auto parts store–bigger and more well lit, but in the same spiritual ballpark.

On the other side is a yard of some kind. I can’t tell what it houses–lumber, granite, sheetrock, construction equipment–because the yard is fenced in by a 15-foot-high brick wall topped with razor wire. For good measure, there’s a black metal watchtower in the middle of the yard. Any resemblance between this and a prison is purely intentional.

The entire surrounding neighborhood is intensely industrial, full of the kind of businesses no one ever thinks about. Like truck tire patchers, or fake crystal chandelier suppliers. I would be shocked to find out that more than five women work in this neighborhood. And out of those five, four of them probably run the only bodega in a 20-block radius.

In other words, I’d like to suggest to the folks at New Line Cinema that their advertising budget would be best spent elsewhere.