Internet Gauntlet Thrown: Heinz Homestyle Gravy

The results of my first Internet Gauntlet throwing remain inconclusive. However, I still feel confident hurling another one. Because that’s what leaders do, they charge right ahead, regardless of results or consequences.

Around Thanksgiving, a young man’s fancy turns to thoughts of gravy. And when I think of gravy, I inevitably think of an ad that aired during my childhood. This commercial always cracked up both of my grandparents, possibly because it featured an elderly couple who (barely) resembled themselves.

The ad in question was for Heinz Homestyle Gravy. The narrator regaled the aforementioned couple with all of the preparation and care that went into the making of their product, insisting it was just as good as gravy you could make in your own kitchen. With each point the narrator made, the wife responded, “Oh really?” At the very end of the ad, when the narrator insists it’s exactly the same as homemade, the husband quips, “Oh yeah? Where are the lumps?” As he chuckles, the wife shoots him a withering look, and he croaks out a sheepish, “oh no…” realizing he is now in the doghouse.

There are versions of this ad on the internets. Here’s the most common example:

But I declare this version the most ripe of shit from bulls. This is not the original ad. How do I know? Because the original was longer, for one thing; this video is 15 seconds long, and I’m sure the original was a standard 30 second spot.

Secondly, I distinctly remember one key aspect of the joke at the end, something that made it so funny. In the original version, the husband still has a smile on his face, and is looking right at his wife, when he says “oh no…” That made it much funnier than this redux version, where the husband mugs, double-takes, and speaks right into the camera. The earlier version had subtlety. Don’t try to pass off this Velveeta as fine cheddar, Heinz.

So the Internet Gauntlet I am now throwing: Somebody find me the original, 30-second version of this ad. I know it’s lurking out there somewhere. You have the power to bring this to light! You are the people we’ve been waiting for!