Tag Archives: politics

Promoting Political Involvement through Cheese

On a daily basis, my email inbox is polluted by messages whose presence baffles me. For instance, I receive an email from CMJ every single day. That is not hyperbole–every single day. Not only have I never purchased a copy of CMJ, but I’ve never attended any show as part of the CMJ Fest, or even put the letters C, M, and J together until today. I haven’t the slightest idea how I wound up on their mailing list, but I am definitely on it, because not a day goes by that I don’t get some missive about how I only have three days/two weeks/four hours to register for some event of theirs. I don’t bother to write back and say REMOVE because by this point, I find it more amusing than annoying.

Similarly, I get at least one email a day from a Democratic politician or pundit. The origin of this is less mysterious: I went to some Kerry meet-ups way back in the heady days of 2004 and made the mistake of giving my email address at one of them. So for the rest of my life, I will check my email first thing in the morning and see at least one message from James Carville or J.B. Poersch.

They’re the kind of emails you can see in your inbox from across the room, because the subject line is usually in all caps and consists of one angry word like OUTRAGE! Normally, they go straight in the trash unread. After years of receiving these screeds, I suffer from Outrage Fatigue. I contribute enough time and money to Important Things that I don’t feel bad ignoring these appeals.

Then yesterday, I received an email from Chuck Schumer, New York’s senior senator. He is a frequent OUTRAGE!er, and his emails usually wind up in my recycle bin. But the subject line of this one caught my eye.

cheddarbomb.pngKudos to you, Senator Schumer. An email with the subject CHEDDARBOMB is an email I will read.*

You see that, political fundraisers? Put a food and a percussive verb together that normally have zero relationship with one another, and you’ve hooked me. Here are some humble suggestions for future subject lines:

  • PUDDINGSLAM!
  • SALMONCRUSH!
  • SANDWICHBRUISE!
  • CUTLETSTOMP!
  • ZITIPUNCH!

* In case you’re curious, the email was Chuck trying to stir up donations for Senator Feingold of Wisconsin. Normally this is called a moneybomb, but Wisconsin? Get it?

Midterm Clichés Stretched Dangerously Thin

After a night of primaries and special elections, scientists warn that the nation’s supply of midterm clichés has reached dangerously low levels.

“The news media and the candidates themselves are consuming these well-worn phrases at an alarming rate,” said Dr. Leonard Mackton of the JFK School of Government at Harvard University. “If the current rate of cliché usage continues unabated, there’s no way we’ll have enough old saws to go around come Election Day.”

The most striking example of this came at around midnight Eastern time, when NBC’s Andrea Mitchell said “enthusiasm gap” for the 8,478th time in two days, and the phrase had to be rushed to a local intensive care unit to be treated for exhaustion.

By three a.m., levels of “sending a message to Washington” had dropped so low that many thought the president would authorize use of the emergency cliché reserves, a move he has been reluctant to make during his administration. “The American people understand…” began President Obama by way of explanation, before that phrase collapsed in a heap from overuse.

“I want to warn the media and politicians that it’s a long way until November,” Dr. Mackton said, “but that cliché is now being carefully rationed.”