Tag Archives: jay leno

NBC Explains its Jay Leno Strategy

jayleno.jpgSimply put, Jay Leno is one of the most compelling entertainers in the world today. We defy you to think of a more immortal comedy routine than Jaywalking. Iron Jay is perhaps the most beloved character of all time. And when the history of humor is written, the works of Mark Twain and James Thurber will pale in comparison to The Dancing Judge Itos.

Jay Leno is a resource we can not afford to lose. If we don’t cater to his every whim, we have to assume he would take his classic cars and race track and march over to ABC or FOX, and take his entire audience with him. We also have to assume said audience includes the tens of millions of Americans currently avoiding his 10pm show in droves.

Therefore, we are reinstating Jay Leno into the 11:35pm slot. His program will run until 7am, preempting the first two hours of The Today Show. But don’t worry, Matt Lauer fans. Matt will get his own breakfast-time segment on Jay’s show, where Jay and him show you how to prepare eggs from the inside of a 1932 Ford roadster.

But this is only the first phase of our new Jay Leno-based programming schedule. Jay will appear in current the NBC programs Chuck, Mercy, and Heroes. Not in cameo appearances, but as a regular character named Jay Leno, who will deliver monologues at critical junctures during each episode. He will also receive 15 minutes of live airtime during each episode of Parks and Recreation to do whatever he wants. Headlines, Mini-Jay, change sparkplugs on one of his Hudson Hornets–the possibilities are endless!

And there’s even more good news, Jay Leno fans! Starting this fall, Jay will star in a new, 90 minute drama, Jay and the Jalopy, in which he and a talking robotic Stutz Bearcat solve mysteries.

As for Conan O’Brien, we had high hopes when we asked him to take over The Tonight Show. However, the ratings have been somewhat disappointing, and we feel these low ratings have adversely affected the audience for Jay’s show. It’s our theory that people aren’t watching Conan, and thus aren’t keeping their TVs tuned to NBC throughout the following 21.5 hours until Jay’s show is on. There really is no other explanation for people refusing to watch Jay Leno!

However, we greatly appreciate Conan keeping the seat warm for Jay during this past year. And we will recognize that appreciation with a special ceremony in the NBC commissary, where we will give Conan a very nice watch and a gift certificate to Bed Bath and Beyond.

Some may say this strategy is short-sighted, that it ignores the younger, more connected audience that loves Conan and will not watch Jay Leno under any circumstances. To these concerns, we would like to respectfully plug our ears with our fingers and yell loudly LA LA LA WE’RE NOT LISTENING!!

Jay Leno Wants to Know if You’re Going to Watch the Jay Leno Show!

Thumbnail image for jayleno.jpgHey, have you thought about watching The Jay Leno Show? If not, have you thought about thinking about it?

Did you catch my interview with Bob Costas during the Packers-Bears game last night? I even worked in a timely zinger about Brett Favre! Oh, but I kid Brett Favre, of course! That’s what the show’s gonna be like–we’re gonna be right on top of the news!

Wait, you didn’t see my interview with Costas? How about the seven billion promos NBC ran over the weekend? No? You don’t watch NBC, huh? Well, couldja? Just once, for Jay?

I don’t think you understand! This is going to be a comedy show! A comedy show at 10 pm! Do you understand how groundbreaking this is? The answer is: pretty groundbreaking!

Tell you what: Watch it once! If you don’t like it, I’ll give you your money back! I know what you’re thinking: Jay, network TV doesn’t cost me anything! Zing! That’s the kind of laugh-riot comedy you can expect on my show!

But what if I paid you? You’d have to watch it then, right? You’d have to watch it!

Oh, I know you’re going to love this! Did you know NBC built me a racetrack outside the studio? It’s true! Sometimes I’ll take a few laps out there with awesome celebrity guests! And sometimes we’ll flood the tarmac and stage historic naval battle recreations with vinatge cars! Watch this week, when me, Jerry Seinfeld, and a fleet of Hudson Hornets stage the Battle of Trafalgar!

Do you know what we’re gonna have? Comedy correspondents! They’re gonna go across the nation ‘reporting’ on the stories that matter to you! No show has ever done that before! At least not at 10 pm on network TV! With comedy!

Who wants ice cream? I’ll run out and get ice cream for everyone! Does that sound cool?

Are you excited about Rock Band: Beatles? I’ll buy this intern named Jim a floppy wig and he’ll play “I Feel Fine”! If you know Jim, it’ll be hilarious!

I will do anything! Literally anything! Are there limits to what I’ll do? Trust me, you don’t want to find out!

We bought one of the world’s largest HD monitors, exclusively to project closeups of Jay’s Headlines to our studio audience! Isn’t that ridiculous? NBC paid for it with all the money they’ll save by not hiring writers and directors and actors for whatever they would’ve shown at 10 pm instead of me!

I can’t go out on the road again, folks! It’s this or a bath with a toaster! You don’t want my blood on your hands, do you? Of course not!

NBC! Proud as a peacock!

Jay Leno Would Really Like You to Watch The Jay Leno Show!

Thumbnail image for jayleno.jpgHey guys, have you thought about watching the Jay Leno Show when it debuts next Monday? It’s gonna be blast! Guests! Comedy! Things on the news!

Boy, I wish I was on TV right now! Did you see that Obama health speech yesterday? Crazy! Boy, I’d have a few zingers ready for Joe Wilson. Then I’d also have a few for Obama, just to even it out! I like to give it to both sides! I think that’s why people like me! I’m fair!

But you should still tune in! We’re gonna have so many surprises, you won’t believe it! I just got an original user’s manual from a 1969 Lotus Super 7 Series 3! And I’ll read the whole thing, live on the air!

Watch as I play a hilarious prank on Chuck‘s Zachary Levi! He’ll order a tuna wrap from the craft services truck, but we’ll send him a turkey club and insist it’s tuna! You’ll crack up at as he exhibits mild frustration over the matter!

Did you know when I was in college, I was voted Most Likely To Continue to Exist? It’s true!

Thrill as I realize one of my lifelong dreams: drop-kicking a pumpkin across the Grand Canyon! And they said it couldn’t be done!

You guys like Twitter, right? If I did something with Twitter, would you tune in then?

We’re doing stuff for the troops, too! As soon as the first show wraps, we’ll burn it to DVD and send it to one lucky army base in Fallujah! That army base will then send it to another, and so on, until every man and woman in uniform gets to see it! Which should happen some time in 2017!

Adam Levine from Maroon 5 will stop by to restring his guitar–live!

I’m bringing back Iron Jay! But this time, it will be an actual iron statue of me! We’ll travel to a working foundry in Youngstown, Ohio to watch it be forged!

Do you like that guy Mike Rowe from Dirty Jobs? Me too! If we had him on the show, would you tune in?

You’ll love the spin-off of my Headlines segments: Mastheads! You won’t believe some of the crazy names these editors have!

It’s so cold outside the spotlight, so tune in! If you don’t, I’ll have to be on the road 290 days a year because I hate my family! Come home to NBC!