All posts by Matthew Callan

Baby’s First Brooklyn Moment

On Sunday morning, me and the family took a brief trip into Greenpoint to pick up some gardening supplies and to stroll. I lived in Greenpoint for six pre-kid years and I still love it there, though I don’t find many chances to make it back to ye olde neighborhood.

When I called it home, Greenpoint struck me as having the exact amount of artsy-ness that Williamsburg aspired to while being a tad more real, for lack of a better word. For one thing, Greenpoint never needed to “recover” in the way that Williamsburg did, since it had a well-entrenched middle class that never left in bad old days of the 1970s and 1980s. On top of that, it seemed like the artists in Greenpoint actually had jobs and weren’t being held aloft by trust funds. This was provincial prejudice I’m sure, because it still wasn’t hard to find a wealthy dilettante among the populace, someone who seemed to be dabbling in bohemia until Dad’s Law Firm came calling. These folks tended to be the ones most into juvenalia like kickball tournaments and organized games of manhunt, since they had the idle time and total lack of worries necessary to waste in such pointless pursuits.

As I said, we were strolling through Greenpoint, on Nassau Street near Lorimer, where McCarren Park ends. Ahead of us, I saw a twenty-something swinging from scaffolding like it was a jungle gym. At a certain age and in a certain mood, I could have found this kind of thing is cute. In fact, I’m sure I’ve done the same at some point in my life, though I’m also sure I haven’t done so since college. To mid-30s Dad Me, it just struck me as juvenile, embodying the worst aspect of all the dumb infantile things people think of when they now think of Brooklyn. My mind voiced a judgmental Really?, but I said nothing out loud.

My daughter was less guarded. Our corner of Queens holds very few hipsters, and this was not a specimen she’d encountered before. “Why is that GROWN UP swinging like that?” she asked, very loudly. I saw this guy as a kid, because that’s how he was behaving, but to my child, everyone over the age of 10 is a Grown Up, and this was conduct unbecoming a Grown Up. The Swinger abruptly stopped, somewhat embarrassed, and continued on his way, as did we.

“Grown ups shouldn’t be acting like that,” my daughter said, again very loudly and slightly annoyed, as we passed by The Swinger.

“I agree,” I said, and I felt confident that I’d already given her enough information to tell the Real Grown Ups from the fake ones.

Recycling Bad Ideas

Last night, I ran across an ad that infuriated me for multiple reasons. It was a commercial for Verizon in which several middle aged dudes play basketball while casually discussing things they’ve done that are clearly poor decisions, the mention of which does not faze any of the participants one bit. Example: “I’ll tell ya what saves gas money: My kids hitch-hiking to school.” Each statement is intercut by a title card that says, BAD IDEA. It concludes with one of the dudes saying he would pick a cell phone company other than Verizon, which is the first time one of these “poor decisions” gives this group of dummies pause. You can watch the whole thing here:

If you’re of my relative age, this will remind you of a classic SNL fake commercial, Bad Idea Jeans. The premise is the same–guys casually discussing ideas that are clearly awful, with no one batting an eye. The setting is the same–guys playing a pickup game of hoops. The periodic title card intercuts are virtually the same. The jokes in the Verizon ad are not as hard edged; the SNL version has lines like “Normally I use protection, but I figured, when’s the next time I’m gonna be in Haiti?” And the original Bad Idea Jeans doesn’t have a “stinger” where one bad idea is considered beyond the pale. Still, the Verizon commercial is 99.9% the same.

http://www.hulu.com/watch/10310/saturday-night-live-bad-idea-jeans

This really pissed me off when I saw it last night. But what pissed me off more is the fact that I hadn’t seen any online outrage about this blatant ripoff. And that extends to myself, because once I saw it, I slowly realized, Wait, I’ve seen this Verizon ad before; why haven’t I said anything about this? A tweet on the subject garnered one lone response, while a quick Google search this morning shows some interweb consternation but not anything near what this kind of wholesale lifting should attract.

There are two possibilities as to why this ad has not garnered the seething scorn it deserves, and both are equally depressing. The first is that no one remembers the original. To me, Bad Idea Jeans is a classic SNL fake ad in the same company as Schmitt’s Gay and Colon Blow. In the case of Bad Idea Jeans, it was an oblique parody of an inescapable ad genre of that era, the self-important jeans commercial with superfluously busy camera work. But like all great comedy, the concept contained therein is so odd and perfect, it transcends the source material. You don’t have to know what a Levi’s or Dockers ad looked like in 1990 to find this funny.

To me, this commercial is a piece of our shared cultural fabric. But, I am also old, and it’s possible that many people in Verizon’s target audience– even those old enough to buy cell phone plans for themselves– are completely ignorant of Bad Idea Jeans, having been negative-3 years old when it first aired. I try to not think about the fact that people born in the 1990s are playing professional sports or own houses or have children, but damn it, it’s true. These people are adults, the same as I, yet we do not have quite the same cultural touchstones. Stuff that happened in the early 1990s holds no relevance for them, nor should it, really, and I must accept that.

The other possibility this Verizon ad hasn’t been greeted with more shrieking is that people actually do know from whence it came, but they don’t care. Because we live in such a reference-oriented culture now, one in which decontextualized references are considered jokes in and of themselves. (OHAI, everything Seth McFarlane’s ever done.) So many folks out there in TV Land may interpret this Verizon ad as more of an homage to Bad Idea Jeans than a ripoff. And for all I know, the ad’s creators may honestly see it that way, too. They don’t think they’ve “gotten away” with something; they think they’re playing by the New Rules. What passes for a new idea in the 21st century is being the first guy to complete bite something we’ve seen before.

Maybe I’m just being a cranky Get-Off-My-Lawn-ist here. There’s always been examples of repurposing old bits, joke stealing, concept swiping, and so on. I’m also a person who thinks jarts tweeting about themselves and captioning screengrabs of Dennis Miller is hilarious, so I may not be one to talk when it comes to reference-oriented comedy. Still, it’s hard for me to think we haven’t lost something in terms of what we will accept as entertainment.

Again, look at the original Bad Idea Jeans. It took something viewers of that era would be familiar with–self-serious jeans ads with weird camerawork–and used it as springboard for a truly original idea. Then look at the Verizon ad, which used an old idea as a template to make a reboot, and a much less funny/biting one at that.

And then look at me, the guy who considers himself an amateur ad historian (1980s forward, anyway) and yet couldn’t get mad about this until repeat viewings. Maybe I’m more deadened by this recycled world than I realized.

Mad Men and the Excuse of Truth

The Times‘s City Room blog had a post earlier this week that I found fascinating, from a writer’s perspective. It concerned the season debut of Mad Men; specifically, a scene in which ad execs from Young & Rubicam dump water on civil rights protestors. In reaction to this indignity, one of the protestors says, “And they call us savages.”

Many critics found the line clunky, but the words were taken verbatim from the Times report about the real-life 1966 incident that the scene mimics. About this particular line of dialogue, the show’s creator, Matt Weiner, said, “His story was such that I thought it inviolable.”

Now, Weiner has created one of the most critically acclaimed shows of our era, while I have written three as-yet unpublished novels and way too many words about Edgardo Alfonzo. However, I have to raise a slight objection to this line of thinking. Because as far as I’m concerned, when it comes to writing, nothing is “inviolable.”

Continue reading Mad Men and the Excuse of Truth