Tag Archives: class warfare

Open Letter to the M Train Media Baron

Dear person,

mtrain.jpgYou don’t know me, nor should you, but we ride the same train to work in the morning. I get on in a grubby section of Queens, while you get on in Williamsburg. I’d never had the pleasure of meeting you until this morning, when the the train reached Lorimer Street, and I heard your braying voice the moment the doors opened. You were talking on your cell phone, to your mother, apparently, and very loudly.

I don’t like to listen to other people’s phone conversations, but since you stood right in front of me and decided to talk in a ludicrously loud tone of voice, it was impossible to ignore you. I could tell you were Someone Important, because right off the bat you mentioned two extremely popular cable TV shows, and made it clear that you worked for the network airing those shows (even though you were talking to your mother, who presumably knew this already).

Apparently, one of these shows, which just debuted to rave reviews, was experiencing an inordinate amount of traffic on its Web site. Or rather, the person in charge of said Web site had not prepared for such traffic and was getting slammed. But rather than tax his/her staff or outsource the issue, this person was trying to handle the issue him/herself.

I don’t know why I’m obscuring the gender of this person, since you mentioned his/her name many, many times, at top volume, like everything else you said. You also made sure to mention that you knew all this because you received an email you weren’t supposed to, which you then proceeded to forward to other folks, just for laughs.

This surprised me. I have friends who work in various media. Sometimes they work on Very Important Things and they can’t tell me the exact details. And I accept this because, hey, who knows who might be sitting in that next booth or in the bus seat next to me? You, clearly, are not limited by such discretion.

But the thing that really set me off, really brought it all together for me, and made me write this letter, is when you said to your mother, “I don’t have time for this! I’m a 32-year-old girl!”

Yes, you are. You are a child. Your job, which is evidently very important (though not important enough for you to wear anything nicer than sneakers) is just a toy to you. If I had a job like yours, first of all, I’d be thrilled. But I’d also be very careful about bitching about any aspect of it in public.

As you yakked away, I wrote several tweets about your phone call. I could just as easily fired off an email to a certain Web site that likes to trade in media gossip like this (hint: it rhymes with Mawker). And thanks to your detailed descriptions, it wouldn’t take too much googling to find out who you are or the full names and titles of all the other principals you complained about at length.

And that might get you fired, but what the hell! You’d just flit to some other joke-job, or you’d couch surf for a while, or maybe finally go to India or something, you know, really learn about yourself. Your life has zero stakes, and based on the fact that you were having this conversation with your mother, you were clearly raised with zero stakes, too. I’m 100 percent positive you come from money and privilege, and the reason you’re yapping at top volume on the train is because this job is just to keep you in beer and coke money. You could lose it tomorrow and not feel a thing.

My life has nothing but stakes. I come from no one. I grew up with very little. I was able to go to college only because I earned a scholarship (and took out some oppressive loans), and I went to every goddamn class because I was terrified of losing that scholarship. I’ve spent every day of my adult life working or hustling to get work.

I have a wife and a child. I can’t bitch about anything I do for pay because if I do and I get fired, I have zero safety net. I can’t pull up stakes and crash at a friend’s place or live in my mom’s basement for a while or move to a commune.

That’s because I’m an adult, and I pity you. I have more obligations than you can possibly imagine, and yet I write every god damn day. I have more things to do that I don’t want to do than ever before, and yet I’m working on more projects of my own than I ever have ever before.

But you, you will do nothing of value with your life, because you don’t have to. You will create nothing and bring joy to noone, because you don’t have to. You will never do anything you don’t have to, because you’re a “32-year-old girl”, and children don’t do things they don’t want to do.

I meet people like you a lot. They’re my age or thereabouts, and when I tell them I have a kid, a look of abject terror flits across their faces for a split second. It’s not the idea of being a parent that scares them. It’s the idea of having any sort of responsibility, of having to live in a world in which their id isn’t constantly satisfied. “You mean I can’t just sick out for a few days and go to Bonaroo?”

Do you have to have a kid to be an adult? Of course not. I would say all of my friends are adults, and very few of them have children. To be an adult, you have to have a sense of the world outside yourself. You clearly have none of that, or else you wouldn’t be yelling about your job (which many people would kill for) at top volume on the subway.

I know you are highly unlikely to read this, and even if you did, my words would be unlikely to change you in any appreciable way. I just want you to know that your life is completely and utterly meaningless, without a single redeeming feature, and one day you’re gonna die alone and afraid, just like the rest of us. Cheers!

— Me

Holiday Horrors: The Lexus Christmas Ads

For other Holiday Horrors posts, click here.

The Lexus Christmas ads. Need I say more?

For the last ten years or so (at least it feels like that long), Lexus has run ads every Christmas that feature a brand new car in someone’s driveway, topped by a large red bow. That someone is invariably a person you want to hit in the throat with a tree stand.

Over time, these commercials evolved to become even more out of touch. It wasn’t enough that the people in these commercials woke up to new luxury sedans on Christmas morning. Now, they were being introduced to said vehicles by means of cutesy, vomit-inducing gimmicks, the kind that, in the real world, would require a huge investment of free time and money. Like a choir of children singing carols on your lawn. Or, they would necessitate other family members “tricking” mom or dad into finding the Lexus in their garage.

Eventually, the ad wizards in charge of this campaign ran out of ways to trick people into finding their new cars. Hence their Christmas spot from two years ago, in which a husband (with the help of his son) engages in the lamest ruse every filmed. You can peep my blow-by-blow review here.

Last year, Lexus had to recognize that times were tough. Even the rich-asshole-iest of the rich assholes coudn’t just plop down 50 grand for a car. Or at least they couldn’t be spurred to do so by the old Lexus sales pitch. So Lexus took a new tack: Tap into the childlike wonder of Christmas. The ads featured home movie-ish film stock, with children talking about their most beloved toys, most of which were classic toys like Big Wheels and Ataris. Then the ads would cut to the children, all grown up, marveling at their new Lexus with childlike wonderment.

It almost worked. But then they ruined it with one terrible variation on the theme: A little girl talking about getting a pony, and how it made her friends jealous. It still pisses me off just thinking about it, but you can read my fresh anger from last year here.

Corporate America Finally Gets It, Except When It Doesn’t

In case you hadn’t heard, the economy’s in the toilet. As such, this year’s holiday ads have taken quite a different tack than usual. Rather than pressure you to SPEND SPEND SPEND, most commercials emphasize the relative affordability of their product/service/store. Companies realize that many Americans are one paycheck away from wearing barrels with suspenders.

Even Lexus seems to understand this, which is amazing, since they could always be counted on to construct the most hateful Christmas ads every year. After all, any wealthy man can piss away money, but it takes a special kind of clueless plutocrat to spend an extra 30 grand on a Toyota because it has an L on the hood.

This year, their ads still feature The Red Bow. But rather than show entitled jerks surprising their spouses, they’ve decided to tap into The Childhood Wonder of Christmas. Their commercials show little kids, filmed in grainy old home movies style, explaining how nothing could ever top their best Christmas gift: Atari, Big Wheel, etc. And then it cuts to the kid, grown up, seeing his brand new Lexus in the driveway, his face lit up with a childlike glow.

Manipulative? Yeah. Exploitative? Definitely. Still, infinitely less douche-tastic than their usual holiday ads.

Plus, it features some classic toys that many viewers remember treasuring as children. They’re toys that lots of kids, regardless of background, spent thousands of hours with in their formative years.

In other words, these commercials do a much better job of tapping into universal holiday experiences. Few of us will wake up to a new car in the driveway on Christmas morning, but most of us know what it’s like to get one of these toys under the tree.

Of course, Lexus does tip their elitist hand in one of their commercials. Unfortunately, it’s the only one that features a girl/woman as gift recipient, which gives it an uncomfortably misogynistic feel. What is the little girl’s treasured childhood Christmas gift–a Barbie doll? An Easy-Bake Oven? A Light Brite? Nope, it’s a pony.

Continue reading Corporate America Finally Gets It, Except When It Doesn’t