Tag Archives: short-sighted decisions

Bud Selig, Twit

budselig2.jpgHonestly, I think MLB’s revised Twitter policy has been blown way out of proportion. I believe this so strenuously I’ve been trying to browbeat any writer who reported the story to change their tune. I even offered a free group interview with MLB Network star Mitch Williams, but no one has taken the bait yet.

The new policy is basically this: MLB.com beat writers can only tweet about baseball. They can only use 127 characters instead of 140, because all their tweets have to end with #sexybudselig. At least until I overtake Justin Bieber as a trending topic, or figure out who Justin Bieber is.

The reason for this policy is quite simple: I don’t want our beat writers using up precious MLBAM resources on non-baseball-related tweets. Especially after our staff went through the enormous trouble of setting up Twitter accounts for all these people. That takes over 17 hours per account! At least that’s the time I was billed for by our freelance IT staff. Why, that’s almost as long as they tell me it takes to perform a Google search!

Penalties for violation of this policy will be firm but fair. Any beat writer who tweets about a sandwich, salad, or any other food item will be suspended for three games. Because neither I nor anyone else could possible give less of a shit about your lunch.

Anyone who tweets about the latest Lost episode will be suspended for 50 games, because I’m Tivo’ing the whole season so I can watch it in one long chunk one it’s over. Don’t think I won’t do it, either. I came down on Manny Ramirez like a ton of bricks when he tweeted about the season finale of Grey’s Anatomy.

However, I will show leniency to any beat writer who can help me do a podcast. Does anyone know how to set that up? Because I think the world is finally ready to hear my thoughts on Battlestar Galactica.

NBC Explains its Jay Leno Strategy

jayleno.jpgSimply put, Jay Leno is one of the most compelling entertainers in the world today. We defy you to think of a more immortal comedy routine than Jaywalking. Iron Jay is perhaps the most beloved character of all time. And when the history of humor is written, the works of Mark Twain and James Thurber will pale in comparison to The Dancing Judge Itos.

Jay Leno is a resource we can not afford to lose. If we don’t cater to his every whim, we have to assume he would take his classic cars and race track and march over to ABC or FOX, and take his entire audience with him. We also have to assume said audience includes the tens of millions of Americans currently avoiding his 10pm show in droves.

Therefore, we are reinstating Jay Leno into the 11:35pm slot. His program will run until 7am, preempting the first two hours of The Today Show. But don’t worry, Matt Lauer fans. Matt will get his own breakfast-time segment on Jay’s show, where Jay and him show you how to prepare eggs from the inside of a 1932 Ford roadster.

But this is only the first phase of our new Jay Leno-based programming schedule. Jay will appear in current the NBC programs Chuck, Mercy, and Heroes. Not in cameo appearances, but as a regular character named Jay Leno, who will deliver monologues at critical junctures during each episode. He will also receive 15 minutes of live airtime during each episode of Parks and Recreation to do whatever he wants. Headlines, Mini-Jay, change sparkplugs on one of his Hudson Hornets–the possibilities are endless!

And there’s even more good news, Jay Leno fans! Starting this fall, Jay will star in a new, 90 minute drama, Jay and the Jalopy, in which he and a talking robotic Stutz Bearcat solve mysteries.

As for Conan O’Brien, we had high hopes when we asked him to take over The Tonight Show. However, the ratings have been somewhat disappointing, and we feel these low ratings have adversely affected the audience for Jay’s show. It’s our theory that people aren’t watching Conan, and thus aren’t keeping their TVs tuned to NBC throughout the following 21.5 hours until Jay’s show is on. There really is no other explanation for people refusing to watch Jay Leno!

However, we greatly appreciate Conan keeping the seat warm for Jay during this past year. And we will recognize that appreciation with a special ceremony in the NBC commissary, where we will give Conan a very nice watch and a gift certificate to Bed Bath and Beyond.

Some may say this strategy is short-sighted, that it ignores the younger, more connected audience that loves Conan and will not watch Jay Leno under any circumstances. To these concerns, we would like to respectfully plug our ears with our fingers and yell loudly LA LA LA WE’RE NOT LISTENING!!