This Chef Boyardee commercial is an amusing artifact from the 1980s, and typical of a certain genre of ad seen at this time. You see, by mid-decade, people were starting to be more health conscious, as exemplified by the aerobics fad (and to a lesser extent, the jazzercise fad). Corporations recognized this trend and acted accordingly. Not by actually making their products healthier, mind you, but by insisting their products were healthy enough as is, thank you very much.
The usual tack these ads took was that [PRODUCT X] gave you energy to get through your busy day. Take, for example, this Snickers ad, which obliquely endorses the idea of chowing down on a candy bar at 10am to tide over a hungry construction worker until lunchtime.
This Chef Boyardee commercial takes a similar approach. Kids and adults alike with active lifestyles are seen chowing down on Chef Boyardee products because they have “no preservatives.” Either Chef Boyardee has a very different definition of “preservatives” or he’s lying. There’s no way pasta can sit in a can for months at a time and still be edible without some kind of Franken-science involved. If you encased a mummy in a can of Beefaroni, he’d be unchanged a millennium later.
Of course, I’m not here to argue the healthy benefits of Chef Boyardee. I am here to point out a comment that was recently posted underneath this video. Enjoy.