Tag Archives: dunkin donuts

YouTube Comment of the Week: Dunkin Donuts

Today’s installment of YouTube Comment of the Week comes from a Dunkin’ Donuts ad from the mid 1980s. This ad featured Fred the Baker, as did pretty much all of their ads from this period through the early 2000s. Fred was the eternally harassed worker who would joylessly intone “Time to make the donuts.” Once upon a time, it was a TV catchphrase surpassed only the by the likes of “Where’s the Beef.”

For this video, I wrote this description:

This is a reference to ads from the same era, in which the same actor who played Fred the Baker portrayed Sam Breakstone, who was almost exactly the same character except that he made cream cheese and sour cream instead of donuts. Here’s an early example, although this ad in 1977 depicts him as far angrier than I remember. This seemingly innocent observation (I wouldn’t even call it a joke, really) led to this earnest, depressing comment: