Category Archives: Pointless Nostalgia

Choose Your Own Traumatic Adventure

Sometimes I use this site to write about painful memories. I find it’s cheaper than therapy and less habit forming than medication (though just barely). That’s not to put down anybody who needs either (or both) of those things to deal with whatever requires dealing with in their lives. I just find that tapping it out on a computer works best for me. Writing is the medium in which I express myself the best. If I could sculpt or paint or interpretive dance better than I can write, I’d do it one of those ways. But I don’t, so here we are.

For a long time, I exclusively wrote funny-ha-ha stuff here (or tried to, anyway). Whenever I considered writing about Deep Things, I feared coming across as one of those precious kids you’d hear in freshman composition class, pouring out their soul about the ordeal of having a vaguely distant father, because my trauma is SO important, the WORLD needs to hear about it and share my pain.

I can’t say when or why I changed my mind about that, really, but at some point I discovered that this site gives me the means to lay those memories out and defang them by transmogrifying a tale of woe into a humorous anecdote. Or at the very least, finding some humor to extract from it, usually at my own expense.

I’ve come to believe that in most instances of non-physical trauma, how much damage you suffer from it is largely up to you. Yes, horrible people can say horrible things to make you feel horrible, especially when you’re a kid and don’t quite know how to handle it. But we all grow up (unless you live in Williamsburg), and at some point in your life you have a choice. You can hang on to the pain forever and let it eat at you like an untreated wound, or you can slough it off in some way–such as, say, writing about it–and let the spot heal.

I’ve chosen the latter. In examining many of these incidents with the remove of time, the thing I find the most funny is the one thing I could have changed–namely, how I reacted to them and held on to the anger for way too long, thus giving a lot of power to people and things that didn’t really deserve it.

[I also now take a kind of perverse pleasure in careening wildly between straight-up silly posts and serious ones on Scratchbomb. Like this site has become my personal episode of M*A*S*H and I am Hawkeye. One second I’m wearing an arrow through my head and the next I’m standing over a dead soldier muttering, “When will the killing end?!”]

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McDonald’s: The Old Hotness

As I’ve written many times (and will no doubt write many times more), I enjoy watching old VHS tapes in my collection because they provide time-capsule-like snapshots of a certain era. You get a glimpse of what folks were obsessed with back then–or what their corporate overlords DEMANDED they be obsessed with.

Prime example: McDonald’s. Being the unstoppable behemoth they are, advertising is virtually pointless for them. Unless they’re introducing a new product or promoting a sale, there’s really no way for them to increase McDonalds awareness, or no reason to, either.

Problem is, McDonalds has an advertising budget that dwarfs the GDP of several African nations, and them bucks gotta be spent somewhere! So sometimes they devote said bucks to idiosyncratic campaigns whose aims aren’t exactly clear when the commercials first air, and become progressively dimmer with the passing of time. For instance, I have many McDonalds ads from the mid-80s in my YouTube collection that involve people dancing. Not just a few steps, either. I’m talking like Busby Berkeley showstoppers. Did anybody want to see this 25 years ago? I doubt it, but these ads look a hundred times weirder now.

But that’s a subject for another time (or never; never works, too). This is all a lead in to tell you that I was recently reminded of an odd ad campaign McDonalds ran in my youth. (What reminded me? My brain, because it hates me.) They had several commercials in which the HOTNESS of their food was heavily emphasized. Me, I think heat is an assumed quality of all food, non-gazpacho edition. But for some reason, circa 1985, McDonalds was all like NO, YOU DON’T UNDERSTAND. OUR FOOD IS REALLY REALLY HOT AND THIS IS A CAUSE FOR CELEBRATION. It seems ironic in retrospect, considering they were eventually sued for almost burning someone’s face off with coffee.

My efforts to find out exactly why McDonalds did this (i.e., googling) have been fruitless. The only theory I have is that these debuted around the same time as Wendy’s “Where’s the beef?” ads. So perhaps this was McDonalds reaction to Wendy’s needling of the size of their meat. “Oh yeah, you think your burgers are bigger? Well, ours are hotter. Take that, assholes.”

So that you may be as baffled as I, here are a few humble examples.

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Happy Birthday to Me!

It’s my birthday! Oh what a joyous day that was, the morn where I first drew breath! Oh, there was much rejoicing!

I can not tell you how much the whole Day Elvis Died Thing bugged me as a kid. It really bothered me that each year on my birthday, I’d see people having candlelight vigils outside Graceland. In high school, I even wrote a way-too-long play on the subject, in which a kid born on that day is declared The Trailer Park Messiah, against his will. Lay off, I was 16.

Why did this get under my skin so much? I have no idea. I don’t know why I cared about my birthday at all, since for a good chunk of my childhood my mom was a Jehovah’s Witness and we didn’t celebrate it. Or any other holidays. But that’s a tale for another time. Oh, we have stories to share!

So I thought I’d dig up some other meaningful events that happened on this date. I’ve done a very limited version of this before, looking back on how the Mets performed on my birthday throughout my lifetime. But apparently other things happen in life other than baseball, or so I’m told, and so here are some things that happened on August 16 throughout history, according to the obscure reference work Wikipedia.

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