Here’s what you do. I call it the “aw shucks” defense. You just say stuff like, “aw jeez, I’m sorry!” like you’re a big dumb galoot who can’t even control what comes out of his mouth. Works for me all the time! It makes you sympathetic. By the time I’ve done, I got the president of Bolivia apologizing to me, even though I just called his country a hellish sinkhole.
Then again, I guess you have a reputation as a smart man and a skilled orator. I’ve never had that problem. So maybe that strategy won’t work for you.
It was a good idea to gaffe on a Thursday night, though. That way, they roast you on Friday, but the weekend’s about to start. By the time Monday comes all the news outlets are on to the next thing.
Me, I try to save my really big gaffes for Friday afternoons. The newspapers are already knocking off for the day by then. I spit out something really stupid around 3:30, then I can spend Saturday on the links, free of worry.
Also, March Madness–excellent time to gaffe. Nobody’s watching CNN or Fox News right now. Not while they’re keeping track of their brackets. I also find Super Bowl week is a good gaffing time, as is pretty much any day from late June through Labor Day.
Would it help if I made an even bigger gaffe to take the heat off you? I got a speech scheduled for a Mothers Against Drunk Driving event later today. How bout I make some real dumb old-timey Foster Brooks-type jokes about tippling? Or if I accidentally ask a mom to bring her kid on stage, even though I know her son was killed by a drunk driver?
No matter what you do, make sure you apologize. Better late than never, I say. And if you do wait a few days to apologize, you can just say you were doing it on Colored People’s Time.
Oh jeez, I can’t believe I said that! Oh man! I am so sorry!
See? Learn from the master, kid.